Our Story

The Beginning 

The story started when a young girl aged 14 was so obsessed with makeup and grew up with a passion that never faded. Inspired by her passion for makeup since an early age and identifying that many makeup brands didn’t work well on her sensitive skin, Sandra Hamchaoui, founder of Santonio Beauty and Cosmetics Company launched her socially responsible beauty brand SA.SHION with a strong determination to bring a wide range of clean makeup products that adapt well to all skin types especially sensitive skin to the region.


Launching the first of a full range of VEGAN, PARABEN FREE & CRUELTY FREE makeup products – THE LOVE YOURSELF Eye shadow Palette was her leaping step in making her dream come true.

"Wouldn’t you like to receive complements about your stunning, CLEAN, glowing makeup wherever you go?"

Finding makeup that properly matches your complexion can be tough. While we’re all for an inclusive, wider range of shades to choose from, it certainly makes narrowing down the best option all the more difficult especially when it comes to face makeup.

The Clean Solutions

"We have a wide range of 6 shimmer and 9 matte shades in the Love Yourself eyeshadow palette which makes it the right palette for all your occasions."

"Our lip kits come in 9 different shades to suit all skin tones and with its quality vegan, paraben free and cruelty free ingredients; it doesn’t fade out easily and is sure to keep your lips allergy free."

"If you’re struggling with how to choose a concealer shade that will properly match your skin tone, you’ve come to the right place. Our 6 vegan shades will block out all the dull, dark under eye area while keeping it crease free."

The Future

Redefining beauty in all aspects, SA.SHION products are vegan, paraben free and neither tested on animals nor use animal derived ingredients. Our vegan formula boosts long lasting, high pigment colours without the use of commonly added carmine and beeswax.

SA.SHION - bringing to life quality beauty ingredients made with love!!



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